Here come the leaders!
Steve Jobs once said, “The ones who are crazy enough to think they can change the world, are the ones who do.”
Today at the Worldwebforum, track rooms were simultaneously enlivened with intense discussions and interesting insights about how to become better leaders and change agents.
Leading thinkers in the realm of artificial intelligence offered foundational principles and identified fault lines in its various applications.
Brittany Kaiser, whistleblower of Cambridge Analytica scandal and subject of the Netflix documentary “The Great Hack” stressed that legislation is key in tackling the dangers of AI and data misuse.
Dr. Larry Sanger, founder of Wikipedia, shared the importance of understanding foundational principles in AI.
Chinedu Echeruo who sold one of his startups Hopstop to Apple for an estimated 1B$, delved into break through AI to equip organizations.
These innovators revealed key insights and mental models that enable change and were quick to point out that this “new electricity” must be governed, with Europe providing the guidepost and parameters of its application.
The discussion centered around pitfalls of eHealth initiatives and the ways to move forward, with strong recommendations for fusing old and traditional ways with new approaches.
Technology has significantly improved targeted and customised care as seen in the works of Jens Greve, CEO of Yuvedo who is helping patients with Parkinson’s disease and Ioannis Taranas, Chief Science Officer of Altoida, who is advancing early detection of Alzheimer’s through their respective apps.
The need for more transparent food packages was highlighted to cater to the growing demands of the market to know precisely what they are consuming.
Dr. Angela Nicoara, Head of IoT Innovation Lab at the Lucerne University of Applied Sciences, showed that the amount of data being generated by “connected things” are driving more compute, storage and analytics capabilities at the edge, and how these technologies could be harnessed to bring efficiency across industries, reduce food waste, and enhance consumers’ experiences.
Vanessa Müller, Key Account Manager, of Too Good To Go shared how she is saving the world by offering cheap food that would otherwise end up in the garbage. Partner restaurants, bakeries, and supermarkets offer surplus goods at reduced prices in a surprise bag which the users of the Too Good To Go app can buy. Over 13 million meals have not been thrown away because of this initiative.
Future of Marketing
David Buttle, Global Commercial Marketing Director and Enzo Diliberto, Global Insights Director of Financial Times talked through their latest research, conducted with the IPA, into the organisational drivers of marketing short-termism (brand advertising spend shrank from 61% in 2000 to 46% in 2018) and the need for marketers to invest again in building brands.
Future of Work
Tech powerhouses Sophie Proust, CTO of Atos, Steve Elliott, Head of Jira Align and Gerhard Andrey, Founder of Liip all agreed that it is purpose, which is broader and more impactful than profit and growth, that holds all work together.
Scaled agile work, self-managed organizations, and remote work will continue to define the future with the help of technological tools but emotions, empathy, intuition, and intrinsic motivations are still the drivers of work redesigned.
The Mobility track presenters imagined the future defined by autonomous driving and sharing economy.
Simon Krappl, Director of Marketing Communications and Natalie Robyn, Managing Director of Volvo Switzerland painted a future made better with the possibility of traveling long distances without exerting too much effort, with door-to-door pick-ups by self-driven cars whose ownership could actually be shared and not purely owned by individuals anymore.
Human Centered Design
Design that is relevant is one that solves people’s problems which is why members of the Human Centered Design track like Peter Riering-Czekalla, VP Product and Design of Molekule, agree that deep understanding and empathy should be the foundation of innovation while technology is the tool that makes it happen.
Stuart Domingos, Head of Group Innovation of Zurich Insurance, Roxy Rahel, Architect of Group Foster + Partners, and many others tackled designing towards communities that are more resilient and sustainable, encouraging healthy lifestyle to fuel the global economy. The track speakers testified that indeed, doing the right thing for business and society creates significant value not just in terms of profit but longevity.