The technical opportunities offered by the vivid development of digitization and projected benefits along the Foodchain through partnership and cooperation within this industry were focal points and drivers of the past two WWF and today we can already earn the fruits in form of dedicated end user products today such as the KuhnRikon and V-ZUG cooking solution.

In the 2020 edition we want to shift perspective and think from different angles – like food artists or pragmatics – such as emotional aspects connected to food and the Foodchain as well as extended questions of commercialization of digital products.

Never before has there been so much talk about nutrition: superfood, ethnic food, vegans, flexitarians, carnivores, food intolerances, low carb and no carb … Inside their culinary comfort zones, consumers are besieged by ever new catchwords and trends. The food industry is having to face up to new needs and demands as it readies itself for the challenges of a major transformation process. Nowadays, innumerable food start-ups and innovative companies are turning the market rules upside down by combining food production with technology.

At the WWF 2020 we will be investigating this «Radical Change», while also including an unusual artistic component.