The Voice of the People. With the world being more interconnected and complex than ever before, it has become crucial to develop and refine skills which allow us to understand and act on rapid changes in our environment and behavior in an agile way.
Experience the future of human centered design
Schedule
Session 1
Communities: Prosperous communities, better business
2:30 PM – 3:30 PM
Tracks
Room 6
Stuart Domingos, Head of Group Innovation, Zurich Insurance Company, Zurich, Switzerland
Jeremy Abbett, Creative Evangelist, Hamburg, Germany
Federico Soldati, The Swiss Mentalist, Lugano, Switzerland
Roxy Rahel, Architect & Design Analyst Specialist Modelling, Group Foster + Partners, London, UK
Session 2
Customers: Empathy to build customer loyalty
4:00 PM – 5:00 PM
Tracks
Room 6
Giovanni Giuliani, Group Head of Strategy, Innovation & Business Development, Zurich Insurance, Zurich, Switzerland
Jeremy Abbett, Creative Evangelist, Hamburg, Germany
Federico Soldati, The Swiss Mentalist, Lugano, Switzerland
Session 3
Colleagues: Happy employees, happy customers
10:15 AM – 11:15 AM
Tracks
Room 6
Giovanni Giuliani, Group Head of Strategy, Innovation & Business Development, Zurich Insurance, Zurich, Switzerland
Jeremy Abbett, Creative Evangelist, Hamburg, Germany
Federico Soldati, The Swiss Mentalist, Lugano, Switzerland
Robbie Tilleard, Partner Experience, HUMU, London, UK
Derek Bugley, Head of Growth, Filtered.ai, Boston, USA
Session 3
Takeaway: “Magically” connect the dots
02:45 PM – 03:45 PM
Tracks
Room 6
Jeremy Abbett, Creative Evangelist, Hamburg, Germany
Federico Soldati, The Swiss Mentalist, Lugano, Switzerland
Track Chair and Host
Jeremy Abbett
Jeremy Tai Abbett, Creative Evangelist, Hamburg, Germany
Look around you…everything you see, touch and experience has been designed. That doesn’t mean it was designed with you in mind, and quite possibly, with a specific user in mind but it was brought into existence through a process that made it a reality. As the commodification of things shifts to the desire of experiences the concept of “human-centred” has dramatically become more pervasive. Combine this with the exponential power of machine learning and the rapidly warming of our earth’s atmosphere and we come to a future that has to move beyond human-centred to humanity-centred.
Being humanity-centred is about working backwards to the technology. It’s about a process that starts with first principles and asking questions that have the potential to reframe the problem. It’s about taking into account not just the user and the solution but the whole process that’s involved in making an idea come true. In the end, being humanity-centered is the future of human-centred; a concept that we can design for a future that is everlasting.
Stuart Domingos
Head of Group Innovation, Zurich Insurance Company, Zurich, Switzerland
Expect a fun, intense, and transformative track. Together, and let me stress the word “together” we will explore:
How design can be the future for different industries to engage their Customers.
How design can be the key engager to attract and retain Colleagues.
How design can help industries liaise with their broader Communities.
It is all about what we aim our stakeholders to experience…
Sessions
Communities: Prosperous communities, better business
Business leaders have the duty in supporting communities to become more resilient and sustainable encouraging a healthy lifestyle. However, the impact of climate change calls for action as natural catastrophes reached all-time highest losses in the last two years.
Join our live experience to reflect on how doing the right thing for business and society can create value
Customers: Empathy to build customer loyalty
Creating a memorable customer experience is the key to remain competitive. Receiving feedback or tracking customer metrics is not enough to understand customer’s needs. Corporations across all industries are in a race to redesign products and services with a 360 lens focusing on customer in order to avoid becoming commodities.
Join our live experience to explore how deep understanding and empathy should be the foundation of innovation while technology will be the tool to make it happen.
Colleagues: Happy employees, happy customers
A great Employee experience: What’s done inside, gets amplified outside. Happy employees make happy customers. These are two very often heard sentences, that heighten the importance of a great work environment which puts people ahead of rules and processes.
Join our live experience to observe how employee empowerment means being able to use people’s natural ability to create a lasting memory for customers or resolve a customer issue
Takeaway: “Magically” connect the dots
Moving from the concept to execution is a challenge we always face. How can we change our mindset towards a human centered design? What will we bring back to our daily routine after this session? What can we learn from mentalism that focuses on understanding the human mind through observing people, building empathy and testing the human boundaries?
Join our live experience to discover the limits of the human mind through illusions, brain manipulation and mentalism.
Track Speakers
Peter Riering-Czekalla
VP Product and Design, Molekule, San Francisco, USA
Billie Whitehouse
CEO, Wearable X, New York, USA
Stephen Herold
Customer Experience & Design Leader, IBM iX, Zurich, Switzerland
Federico Soldati
The Swiss Mentalist, Lugano, Switzerland
Roxylene Rahel
Architect & Design Analyst Specialist Modelling Group, Foster + Partner, London, UK
Robbie Tilleard
Partner Experience, HUMU, London, UK
Derek Bugley
Head of Growth, Filtered.ai, Boston, USA
