Since 2014, we have invited our speakers and selected special guests to our exclusive pre-Unconference in Laax, which includes a comprehensive program of snow-sports, gastronomy, wellness, and fun with our international thought leaders. With each year, we have had growing interest in the event.

Members of our Trnsfrmrs Club have special access to this intimate gathering of speakers and fellows, in a fun and relaxed atmosphere that excites the mind and body.


Cocktail & tapas

January 12, 2020

Casa Veglia

Traveling to the mountains always works up an appetite. Festivities kick off with cocktails and tapas, as new introductions are made, and familiar faces reunite. A welcome address by our hosts is followed by live music and lively discussion.


January 13-14, 2020


Explore new terrain with your freeride tour-guide or enhance your technique in customised small-group ski instruction to match your ability level.

Panel Discussion

Jan 13, 2020


Humanity is confronted with major challenges – a global economic and political power shift, a rise of authoritarian regimes, a fundamental re-structuring of the economy through digitization, fake news, massive refugee flows caused by wars and climate change. Just to name a few. Join us for an interactive discussion on the approach and initiatives key businesses leaders across multiple industries are driving, from AirBnB to Strauss Energy to Weisse Arena Gruppe, as they strive to do their part to create the balance needed to ensure our existence on this planet. Audience participation is highly suggested, so bring your questions and opinions.

Apero & dinner

Jan 14, 2020

Tegia Larnags

The fireside chat will have ignited some new ideas, so further the discussion with the speakers and fellows that hold the most forward-thinking perspectives in the industry over torchlight hike to fondue dinner at Tegia Larnags .

Night sledging

Jan 14, 2020

The night is also to be enjoyed with a sledging adventure that will satisfy your need for speed and lust for fun. Go down the slopes in a lighted snow path that spells nothing but unadulterated joy.

Your stay

The location of your 4-star hotel is unique: Located directly at the Laax valley station, it is the ideal place for your active holidays in the Grison mountains. Complement your snow-experience with a thermal wellness day, shopping in the village boutiques, and sampling the fine wine and cuisine from the wide selection of restaurants.


Become a Trnsfrmr

Our Trnsfrmr Club membership Director will be in touch with you shortly to discuss your application.

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