Shane Luke


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He pioneered Nike’s use of AI and machine learning to mine accurate customer performance data that allows the brand to further lead innovation


As artificial intelligence seeps into our lives via smart home appliances (Amazon Alexa and Google Home), work applications (Google Cloud) and entertainment systems (Netflix and Spotify recommender engines), so too is it used to help us organize and analyze our fitness activities. Using sensors and internet of things, the coolest Nike accessories and apparel can now have the added dimension of giving you live feedback on your performance. However, coupled with the fancy analytics, rising attention has been focussed on the privacy of all “smart” connected devices, and how organizations who collect that data, use it.

Now in his second stint at Nike, Shane Luke is a senior manager in AI and machine learning at Nike Digital Innovation and is responsible for combining AI, IoT and high performance active wear. Hear him speak at WORLDWEBFORUM 2019 about the power and duty of organizations to be transparent and responsible with user data, and why trust is the most valuable customer currency.

Nike DIgital Innovation

At Nike, Innovation is a mindset – one that challenges us to dream bigger and get better, everyday. By partnering with the greatest roster of athletes on the planet, we can transform their insights into products that empower every athlete, everywhere.

Nike’s innovation team is made up of experts – including chemists, biomechanists, physiologists, materials developers, coders and even a planetary astrophysicist. United by our relentless drive, we invent innovation platforms that forge new frontiers in sport and style.

The role of Innovation at Nike

Through innovation, our products get more personal. Our footprint gets more sustainable. And our digital services get more powerful. Becasue we believe everyone is an athlete, our innovations help all athletes – of all abilities – push the limits of what’s possible.



Shane is Senior Director, Machine Learning and AI, within Nike’s Digital Innovation Group. Shane also is the Founder and CEO of the computer software company, a team developing a solution for technology developers – a solution that will improve the way we all interact with technologies. Prior to founding BlueMesh, Shane was Chief Product Officer at Recon Instruments where he led product strategy and execution. Shane has also held senior product leadership roles at Nike in the digital sport business and at Electronic Arts in product origination and management.

Shane is a product development, AI and Machine Learning expert, as well as a frequent guest speaker in the startup world. Shane has dedicated much of his professional career mentoring startups – including companies within Launch Academy and Techstars programs. Shane studied astrophysics while also playing varsity basketball for the University of Calgary Dinos.