As artificial intelligence seeps into our lives via smart home appliances (Amazon Alexa and Google Home), work applications (Google Cloud) and entertainment systems (Netflix and Spotify recommender engines), so too is it used to help us organize and analyze our fitness activities. Using sensors and internet of things, the coolest Nike accessories and apparel can now have the added dimension of giving you live feedback on your performance. However, coupled with the fancy analytics, rising attention has been focussed on the privacy of all “smart” connected devices, and how organizations who collect that data, use it.
Now in his second stint at Nike, Shane Luke is a senior manager in AI and machine learning at Nike Digital Innovation and is responsible for combining AI, IoT and high performance active wear. Hear him speak at WORLDWEBFORUM 2019 about the power and duty of organizations to be transparent and responsible with user data, and why trust is the most valuable customer currency.