Lauren Maffeo

Senior Content Analyst, GetApp, Gartner, Washington D.C., USA
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About GetApp

GetApp is the premier online resource for businesses exploring software as a service (SaaS) products. Buyers easily compare software products side-by-side with GetApp’s free interactive tools and detailed product data. GetApp features research, insights, trends, and validated user reviews, giving buyers the tools they need to make informed decisions for their organization. GetApp is a Gartner company.

the most interesting projects

I recently earned a certificate in Artificial Intelligence: Implications for Business Strategy from MIT’s Sloan School of Management.. The course covered three AI technologies — machine learning, natural language processing, and robotics. Then, it taught students how to implement those technologies within businesses. My final project involved building a roadmap to implement NLP and robotics into a multinational enterprise. I highly recommend this course to anyone who wants to learn more about the business side of AI. I started using my new knowledge right away and recently spoke about AI on two panels at the 2018 Women in Technology International Summit in Silicon Valley. This August, I’m excited to speak at the Millennial Summit in Wilmington, Delaware, and Drupal GovCon at the National Institutes of Health.

Lauren Maffeo's backstory

My backstory is that I love to write and express myself best through the written word. I grew up thinking I’d become a journalist and oriented everything from my college major to internships around that goal. The global recession coincided with a decline in ad spend — and jobs — in the news business; both events coincided with my college graduation. After studying in college at the University of Oxford, I applied for a Fulbright Scholarship to earn a Master’s degree in England. I didn’t get the scholarship, but realized that I wanted to make the Master’s happen. So, the September following my college graduation, I moved to London and earned my MSc from The London School of Economics. The same summer that I wrote my dissertation, I went to a networking event at General Assemly’s London campus. In that sense, tech found me when I wasn’t searching for it. I got networked into London’s small but growing tech scene and balanced consulting for digital startups with freelance tech reporting for The Guardian and The Next Web. I eventually moved back to the States and transitioned from reporting on the global tech sector to working within it. Today, I’m a senior content analyst at GetApp, where I write about the ways that new tech trends like AI and blockchain impact small and midsize business owners.



Lauren Maffeo has reported on and worked within the global technology sector. She started her career as freelance journalist covering technology trends for titles like The Next Web and The Guardian. She has also worked with CEOs at pre-seed to profitable SaaS startups on editorial strategy. Lauren currently works as a senior content analyst at GetApp – a Gartner company – where she covers the impact of emerging tech like AI and blockchain on small and midsize business owners.

Lauren’s writing has been cited by Forbes, Fox Business, The Atlantic, and more. She has been featured on, BBC Capital, and, and has spoken at Gartner’s IT Symposium in Florida, ETH Zurich in Switzerland, the British Embassy in Washington, DC, and the Washington West Film Festival in Virginia. In 2017, Lauren was named to The Drum’s 50 Under 30 list of women worth watching in digital.