Markus Weinberger

Professor IOT, Aalen University, Stuttgart, germany
Superpowers our everyday things with IoT


About Aalen University

Aalen University – not just at the top of the alphabet
Back in 1963, when Aalen University of Applied Sciences (Aalen UAS) was first established, around 5 to 6 percent of a school year in Germany went on to study at university. Today, it’s 54 percent. This increase is significant and one of today’s challenges. As a regional university, Aalen UAS educates the highly qualified specialists who are crucial to local companies. An important aspect is that the study programmes are tailored to the requirements and trends of the region. From digital networking, health, and e-mobility to renewable energies, photonics or robotics – we care about future technologies. For many years, Aalen UAS has been one of the most research-extensive universities of applied sciences in Germany. Researcher teams contribute to areas such as IT security and biomedicine for cancer research, study super magnets to extend the service life of lithium-ion batteries in electric cars, work on resource-oriented energy concepts and forward autonomous driving and industry 4.0. Aalen UAS is constantly strengthening its top position in teaching as well. It ranks first in economics and third in mechanical engineering in Germany (out of 102 universities of applied sciences). With around 5700 students, Aalen UAS is one of the larger universities of applied sciences in the federal state of Baden-Württemberg. The former engineering school is now a globally- and practice-oriented university boasting five faculties. Over 50 Bachelor and Master programmes guarantee scientifically sound and practice-oriented education. Aalen UAS is located in the East Württemberg, a region that is known for its excellent innovative spirit even beyond its borders. For over more than 50 years, the university has been a personal and reliable partner for its students, professors, staff, the city of Aalen, the region, the economy, associations and more than 100 cooperation partners worldwide. Education and innovation are two highly important elements of the university’s identity. As a modern education institution, Aalen UAS examines the requirements of an ever changing region and adjusts its programme range to current scientific findings and establishes future-oriented focus areas. We offer rare programmes that are seldom offered at other German universities: Optoelectronics/Laser Technology, Plastics Engineering, Surface and Material Sciences, Technical Editing, IT Security, Optometry and Audiology. We also set high standards in adult education: the “Weiterbildungsakademie” of Aalen University is a state pilot project, which has been founded in 2009 and enables master craftsmen and technicians to study at university. Aalen UAS stands out due to its casual atmosphere and small-group lectures. International cooperation with around 100 partner universities and companies all over the world provide multiple options for internships during the practical semester and semesters abroad.

IoT Meets Real Estate - Business Opportunities

Many industries already start capturing IoT-driven, new business opportunities. They develop new business and revenue models which are enabled by the hybrid value proposition coming with IoT. As in other industries, in real estate software will define the value proposition of buildings and homes to an increasing extent and data play an important role. On the example of digital add-ons new monetization opportunities will be explained.



I am a Professor for “Internet of Things” at Aalen University. We are offering one of Europe´s first specialized Internet of Things curricula. I am offering trainings and consulting related to Digitalization, Internet of Things and Business Model Innovation. Before joining Aalen University, I was the founding Director of the Bosch Internet of Things Lab at the University of St. Gallen and ETH Zurich. In close collaboration with Prof. Elgar Fleisch we pursued projects related to smart home and to connected mobility.

We researched the impact of IoT on Business Models as well as Blockchain applications in IoT context. I had the opportunity to talk about IoT Business Models at numerous occasions, such as the MIT Sloan CIO Symposium 2015 and an IoT event held by the British Government Office of Science in 2014. The participants of the 2015 Industry of Things World – Survey chose me as one of the top influencers in the domain of Industrial IoT.