Nikki Mendonca

Global President, Accenture Interactive Operations, New York, USA
She optimizes marketing with Machine Learning and AI for best ROI.

FACTS

Accenture Interactive Operations

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 459,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.

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BIOGRAPHY

As Global President of Accenture Interactive Operations, Nikki Mendonça leads a worldwide team focused on helping flagship clients activate, operate and scale marketing programs, as a managed service to deliver increased performance and growth. The team designs bespoke marketing operating models & content activation engines for clients leveraging predictive analytics, AI and machine learning to drive improved ROI. Before joining Accenture, she served as the EMEA president of OMD Worldwide where she had strategic, operational and financial responsibility for more than 6,500 marketing professionals. She directed the investment of c$19b across 65 countries and led teams that served global brands such as McDonald’s, PepsiCo, Estee Lauder, Liberty Global and Walt Disney.

Under her leadership OMD enjoyed 10 years of record growth and was the most-awarded agency network. With more than 25 years of strategic marketing experience, including mastery of highly contextual and personalized customer journeys and digital content, Mendonca also managed the Strategic Marketing Division at Capital Radio Plc. In addition, while at Leo Burnett UK, she managed the $150-plus million media divisions of Procter & Gamble, Kellogg’s and Grand Met. While at CIA Media Network, she traded TV airtime for Kraft and Wrigley’s.