There would be many female founders in Switzerland, but for Sunnie Groeneveld these are often not visible enough. She sums it up: “I would definitely like more women entrepreneurs to be visibly involved in Switzerland. Most start-up events and presentations are attended by men. The women deserve to present their ideas and start-ups just as much”. She herself frequently makes public appearances: “You naturally expose yourself when you stand in front and talk about your vision.
Nevertheless, I would also recommend it to other women who are active in start-ups. Groeneveld finds the versatility of the start-ups involved in the TV show “Kampf der Ideen” very exciting. She explains her motivation to take part in this competition as follows: “Many start-ups founded in Switzerland are technically at least as good as those from Silicon Valley. At the same time, the start-up scene in Switzerland has much less visibility. That’s why I think it’s outstanding how AXA is getting involved with this campaign and thus offering a platform for Swiss start-ups”.