Biography

Alexander Haldemann has worked and lived in Asia, Europe and North America.

A member of MetaDesign’s Executive Board for over fifteen years, Alexander is an expert in the field of strategic branding and communication. He specializes in new technology and digital transformation and works with global firms as well as innovative start-ups.

Alexander studied at the University of St. Gallen and completed his doctorate at the University of Zurich.

He continues to be involved in academic research, giving lectures on brand strategy at business schools around the world.