He applies AI-powered software in the factory floor, advancing scalability and reliability in manufacturing

Amar Hanspal

CEO, Bright Machines, San Francisco, USA

Why you should listen

As CEO of Bright Machines, Amar Hanspal combines robotics, computer vision, and deep learning to make the manufacturing of physical things as simple and effortless as creating digital products.

He developed “micro-factories” made up of Bright Machine’s software and robot cells to replace people who assemble and inspect electronics.

He has raised $179 million in venture capital for Bright Machines in 2018.

As Co-CEO of software maker Autodesk, he drove the transformation of a $2B+ enterprise from a desktop-centric to cloud-centric company.

Hear Amar speak at WORLDWEBFORUM 2020 about his machines of the future and how they can streamline manufacturing processes.

About Bright Machines

Bright Machines deliver intelligent, software-defined manufacturing by bringing together flexible factory robots with intelligent software, production data and machine learning.

Bright Machines’ growing, global team of more than 300 robotics, software and manufacturing industry veterans believe building physical things should be as seamless and simple as creating digital products.

The company’s software-defined manufacturing platform helps customers innovate faster to meet the growing demands of a new era of manufacturing.



Amar Hanspal led Autodesk into the cloud and enabled the company’s 12 million customers to access their designs on nearly any device.

As CEO of Bright Machines, Amar leads a team focused on applying artificial intelligence to manufacturing. This intelligent software layer is constantly improving the accuracy, quality and performance of the production line. This software-first approach to manufacturing is what they call intelligent, Software Defined Manufacturing.

Amar is a senior business leader with 30+ years of experience driving business and technology transformation. Prior to joining Bright Machines in 2018, he was at Autodesk, where he drove the transformation of the design software leader’s product portfolio from on-premise to SaaS and its business model from one based on perpetual licenses to subscription.

As Autodesk’s co-CEO and chief product officer, Amar oversaw the company’s entire software portfolio, including its innovative manufacturing and construction applications.

In addition to sitting on Bright Machine’s board, Amar also sits on the board of eSilicon Corporation and advises early stage venture companies.

He holds a bachelor’s degree in mechanical engineering from Bombay University and a master’s in mechanical engineering from State University New York, and he has completed the executive managerial program at Stanford University.