He is helping businesses across industries innovate their business models & grow faster and more profitably

Bjørnar Jensen

Partner, McKinsey & Company, Zurich, Switzerland

Why you should listen

Digital leaders are pulling ahead, and their competitors need to catch up. More than half of companies across industries report a need for significant and urgent change in at least one major domain, which is translating into rapid growth for enterprise technology platform providers like Oracle, SAP, Salesforce, Microsoft and Workday.

However, McKinsey research reveals that 50% of large technology transformations fail to realise even half of the identified business benefits. It is no wonder that senior executives are beginning to ask hard questions about business value.

In this workshop, Bjørnar Jensen will introduce you to McKinsey’s latest thinking on how to deliver business value from technology transformation. The session is particularly valuable for business leaders who are considering or in the early stages of a technology-enabled business transformation. Get to know the ten levers that you as a business leader can make use of to ensure that your business benefits fully from the investment.

Bjørnar is a partner in McKinsey Digital in Zürich. He advises a number of large multinationals and domestic leaders in the Swiss market in the areas of digital transformation and business model innovation. He has experience from a range of industries and markets.

About McKinsey & Company

McKinsey & Company is a global management consulting firm. We are the trusted advisor to the world’s leading businesses, governments, and institutions.

We work with leading organizations across the private, public and social sectors. Our scale, scope, and knowledge allow us to address problems that no one else can. We have deep functional and industry expertise as well as breadth of geographical reach. We are passionate about taking on immense challenges that matter to our clients and, often, to the world.

We work with our clients as we do with our colleagues. We build their capabilities and leadership skills at every level and every opportunity. We do this to help build internal support, get to real issues, and reach practical recommendations. We bring out the capabilities of clients to fully participate in the process and lead the ongoing work.



Bjørnar Jensen is a partner at McKinsey, focusing principally on Digital and Analytics. He is passionate about helping established and emerging businesses across industries harness the power of technology and new ways of working to grow faster and more profitably.