She has expanded Volvo Cars’ mobility operations through its on-demand car sharing service & app

Bodil Erikssonn

CEO, Volvo Car Mobility Stockholm, Sweden

Why you should listen

Bodil Eriksson has always been focused on championing the consumer. As CEO of Volvo Car Mobility, her mission is to bring new alternatives to transportation that address issues of sustainability and accessibility.

She is changing and shaping the future of mobility by addressing the needs, preferences, and habits of users tracked through machine learning.

Bodil believes in the winning combination of fact-driven risks and that business should be “as local as possible and as global as necessary.” She owns the future by grabbing opportunities boldly and leading mindfully.

She has served more than 30 years in executive management positions and in several Boards of Directors. Her expertise lies in Strategy, Brand, and Communication, always fueled by a thorough capacity of understanding evolving consumer needs and changing business requirements.

Hear Bodil speak at Worldwebforum 2020 about owning the change and working for the future.

About Volvo Car Mobility

Volvo Car Mobility AB is a standalone venture from Volvo Cars based in Stockholm, Sweden. In July 2018, we announced our first brand: M, smart car sharing. Our mission is to enable more people to move—freely, meaningfully, and sustainably.

M will provide a new alternative to private ownership, setting a new standard for consumer experience and tech-enabled mobility. Today, M is live in Stockholm and Uppsala, with more to come in 2020.


After almost 30 years in executive management positions and Board of Directors, I have a thorough management experience. I am a result driven, creative strategist who like to get things done. My strength is above all to conceptualize and to drive change. I am a good sales person, acquired over the years as consultant but also as part of demanding cultures where you have had to argue for your case. I am data and fact driven, and am a firm believer in that business should be “as local as possible and as global as necessary”. I have several times successfully developed and managed international teams.

I have broad sector experience: Oil, Insurance, Food and Pharmacy Retail and Automotive. From my ten years of Board of Directors positions, I have additional experience in Cosmetic/Selling Direct, Retail and Health Care Sector and through my current director position in Swedbank, gaining insight in the Banking sector.

My specific expertise lay in Strategy, Brand and Communication, always fueled by a thorough capacity of understanding consumer and business requirements. Ten years in Investor Relations taught me the importance of being analytical while having the capacity to sell your idea. In my latest assignments I have had responsibility for the broader customer offer to drive sales and customer satisfaction, with a clear focus on digitalization. Today, I’m preparing Volvo Cars for a paradigm shift as consumer preferences move from ownership to accessibility through developing a new global brand and business in car sharing, based on Volvo Cars 20 years of pioneering this sector.