Christoph Marx

Global Partnerships & Strategy, Whisk, munich, germany
The World's Smartest Food Platform


About Whisk

Whisk’s technology enables businesses to build integrated, smarter, and more meaningful digital food experiences. By analysing how millions of people around the world interact with recipes and ingredients online everyday, and understanding trends, patterns and connections using Whisk’s Food Genome™, we make people’s digital experiences with food more personal and engaging. From shoppable recipes to the connected kitchen, Whisk’s technology helps leading companies create digital experiences with food that people love.



Christoph Marx founded Avocando, a leading technology platform for shoppable food content and the connected kitchen/smart home, in 2013, based in Munich, Germany. As CEO, he closed deals with global players such as BSH, Miele, Nestlé and Chefkoch. After reaching more than 20M consumers per month in Germany, Avocando was acquired by UK-based, the world’s leading smart food platform, in 2018.

Now at Whisk he is currently focused on expanding to additional European countries (Austria, France, Nordics) and global IoT/Connected Kitchen strategy and clients. Christoph studied at the Pontifícia Universidade Católica do Rio de Janeiro in Brazil and at Ludwig Maximilian University of Munich in Germany (Business Administration).