He serves leading retailers and consumer goods companies across Europe on operations

Daniel Läubli

Partner, McKinsey & Company, Zurich, Switzerland

Why you should listen

Before joining McKinsey, Daniel Läubli founded and ran a software start-up, which he sold after five years.

Today, Daniel is supporting leading European retailers, hypermarkets, and grocers to refocus their strategies to boost customer satisfaction, make in-store processes more efficient by implementing lean techniques, and improving labor scheduling.

He is also advising a convenience store in Western Europe and a leading grocery chain in Eastern Europe to introduce a new category-management process driven by big data and covering assortment, price, merchandising, and procurement.

Meet Daniel at Worldwebforum 2020 where he is a McKinsey Breakout Session Speaker.

About McKinsey & Company

McKinsey & Company is a global management consulting firm. We are the trusted advisor to the world’s leading businesses, governments, and institutions.

We work with leading organizations across the private, public and social sectors. Our scale, scope, and knowledge allow us to address problems that no one else can. We have deep functional and industry expertise as well as breadth of geographical reach. We are passionate about taking on immense challenges that matter to our clients and, often, to the world.

We work with our clients as we do with our colleagues. We build their capabilities and leadership skills at every level and every opportunity. We do this to help build internal support, get to real issues, and reach practical recommendations. We bring out the capabilities of clients to fully participate in the process and lead the ongoing work.



Daniel is a partner in our Zurich office and a leader of our retail and consumer packaged goods practices in Europe. He advises leading grocery and non-food retailers across Europe on operations, advanced analytics, category management, and strategy.

Daniel also contributes to McKinsey’s knowledge development, and has published a number of articles on retail topics.

Before joining McKinsey, Daniel founded and ran a software start-up, which he sold successfully after five years.