The Swiss company On is successful worldwide. The idea for the light and trendy running shoe came to the founders in the Engadine. Soon On also wants to have a development location in the Engadine. When Caspar Copetti was recently on the road at Lake Statz, he noticed it: Almost every third person he met wore on-shoes.
For the Engadine co-founder of the company, this was a very pleasant experience. On started as a small fire in Zurich in 2010 with the aim of changing the world of running. Over the next eight years, On has conquered the hearts and feet of more than three million runners in over 50 countries. “Running like on clouds” is On’s slogan.
On fans include personalities such as US actor John Malkovich, Danish Prince Frederik and Google founder Sergey Brin. The Swiss triathlon Olympic champion Nicola Spirig has already switched to On in 2013. We were on a hike in the Val Trupchun and discussed the idea of creating a shoe for the perfect running feeling,” says Copetti at the Saratz Hotel in Pontresina. He and his team are currently on the road in the Upper Engadine with around 50 dealers and media representatives from home and abroad to test On’s new products.