Micaëla Raschle Grand leads the marketing and communications activities of Augment IT, Netcetera’s Augmented Reality initiative. Previously, Micaëla worked as Marketing & Communication Manager for kooaba, an image recognition start-up (today part of PTC Vuforia), and as Marketing Director for Exalos, a developer of semiconductor light sources. She holds a PhD in Management (Dr. oec. HSG) from the University of St. Gallen and a Master of Arts in Management (lic. oec. publ.) from the University of Zurich.