Edward Tse

Founder & CEO, Gao Feng Advisory Company, Beijing, China
As 'China’s leading global strategy consultant' he knows exactly how western managers need to think, if they want to be successful in China


January 17, 4.40 - 5 p.m. - Interactive Session Bar

Meet Edward Tse, and learn how your business could excel in business with China. This is an opportunity to explore growth to an exciting market with one of the leading consultants for Euro-Chinese business strategy.



Since the late 1990’s big Western businesses have tried to break into the enormous 1.3 billion Chinese market for its sheer size and market opportunity. From a supply chain perspective, China has also presented excellent sources for cheap components and manufacturing labour. Today, Chinese businesses are levelling-up and a whole new entrepreneurial high-tech ecosystem is emerging.

China is now the world’s second largest producer of “unicorns,” that is, non-listed companies valued at over US$1Bn, and Edward Tse has had a crucial role in shaping the strategy for their international growth. Working across their home base in China and adopted home of Silicon Valley, the new-gen of Chinese entrepreneurs is a blend of Western and Eastern skill, talent and drive. Will this result in a gradual shift away from Silicon Valley towards Chinese tech-hubs? Where and who should we keep our eyes on next?

Edward Tse has assisted hundreds of companies – headquartered both within and outside China – on all aspects of business related to China and its integration with the rest of the world. Read more in our blog and hear him speak at WORLDWEBFORUM 2019 to understand how your business could catch some of the stardust from China’s dynamic energy.

China business pioneer

From INTHEBLACK by Joseph Catanzaro

Sitting on a high-speed train travelling at hundreds of kilometres per hour through what is now the world’s second biggest economy, Tse says he believed early on that the potential rewards of doing business in China would far outweigh the challenges. He waves away the suggestion he is the founding father of China’s now booming consulting sector, despite his role as the first to steer a practice through those uncharted waters. Instead, he puts his appointment down to “right place and right time”.

“At that time there weren’t many ethnic Chinese strategy consultants and so demand and supply made it happen,” he says.

Others believe Tse is just being humble.

“Edward Tse must be considered a pioneer in the field of business consulting in China,” says Shane Tedjarati, a former client and now president of Global High Growth Regions for Honeywell. “I’ve known Dr Tse for over two decades and he’s provided invaluable advice on numerous industries, including automotive and high technology.”

Gao Feng Advisory Company

From Gao Feng Advisory

Gao Feng Advisory Company is a pre-eminent strategy and management consulting firm with roots in China coupled with global vision, capabilities, and a broad resources network. We help our clients address and solve their toughest business and management issues — issues that arise in the current fast-changing, complicated and ambiguous operating environment.We commit to putting our clients’ interests first and foremost. We are objective and view our client engagements as long-term relationships rather than one-off projects. We not only help our clients “formulate” the solutions but also assist in implementation, often hand-in-hand. We believe in teaming and working together to add value and contribute to problem solving for our clients, from the most junior to the most senior.
Our senior team is made up of seasoned consultants previously at leading management consulting firms and/or ex-top essays-buy.com executives at large corporations. We believe this combination of management theory and operational experience would deliver the most benefit to our clients.

Where is China’s Silicon Valley?

From Next Big Future by Brian Wang

According to a study by the Institute of Population and Labour Economics at the Chinese Academy of Social Sciences, China’s new economy – internet-based businesses ranging from e-commerce to car-hailing services – grew twice as quickly as the country’s overall gross domestic product between 2010 and 2016. New economy companies are almost all in the private sector. Leading private companies such as Alibaba, Tencent, Baidu, JD.com, Xiaomi, and Didi Chuxing are known to be highly innovative. These entrepreneurial tech companies are more like Silicon Valley companies than the hierarchical organisations in the Chinese Communist Party or state-owned enterprises. Both Chinese and US entrepreneurs are risk-taking, willing and able to accept ambiguities and actively looking for financial returns. These companies are young and often model themselves on Silicon Valley companies. Chinese tech companies are also inclined to build collaborative partnerships through “ecosystems”. When new opportunities emerge in the market, these companies often decide to “jump over” to capture them even if they don’t have all the required capabilities to compete. They often make up the gaps by leveraging their collaborative partners to form ecosystems or “platforms”. From the partnership standpoint, the notion of ecosystems includes openness, inclusiveness, equality and a win-win mindset. These sound familiar, don’t they?

China’s Disruptors

From Penguin Radom House

Tse has spent more than twenty years working with senior Chinese executives, learning firsthand how China’s most powerful companies operate. He’s an expert on how private firms are thriving in what is still, officially, a communist country. His book draws on exclusive interviews and case studies to explore questions such as

-What drives China’s entrepreneurs? Personal fame and fortune—or a quest for national pride and communal achievement?

-How do these companies grow so quickly? In 2005, Lenovo sold just one category of products (personal computers) in one market, China. Today, not only is it the world’s largest PC seller; it is also the world’s third-largest smartphone seller.

-How does Chinese culture shape the strategies and tactics of these business leaders? Can outsiders copy what the Chinese are doing?

-What impact will China have on the rest of the world as its private companies enter new markets, acquire foreign businesses, and threaten established firms in countless industries?

As Tse concludes: “I believe that as a consequence of the opening driven by China’s entrepreneurs, the push to invest in science, research, and development, and the new freedoms that people are enjoying across the country, China has embarked on a renaissance that could rival its greatest era in history—the Tang dynasty. They will have an even more remarkable impact on the global economy in the future, through the rest of this decade and beyond.”



Dr. Edward Tse is Founder & CEO of Gao Feng Advisory Company, a global strategy and management consulting firm with roots in China. He formerly led the China business of the Boston Consulting Group and Booz Allen Hamilton/Booz & Company, respectively for a period of 20 years. Widely called, “China’s leading global strategy consultant”, he was a leader of the team who set up and led China’s first government-authorized office (in Shanghai) among all international strategy consulting firms in the early 1990s. Dr. Tse specializes in the definition and implementation of business strategy, organizational effectiveness, and corporate transformation across various industries, as well as cross-cultural partnerships and mergers & acquisitions. He has assisted hundreds of companies – headquartered both within and outside China – on all aspects of business related to China and its integration with the rest of the world.

He also consults to public sector organizations such as the World Bank, the Asian Development Bank and the Chinese Government on issues related to policies, state-owned enterprise reform and competitiveness. He is/was external board members for several large Chinese national enterprises, a special policy advisor of the Shanghai Municipal Government and a member for Hong Kong SAR Government’s Commission for Strategic Development. Dr. Tse has published over 200 articles and four books including the award-winning The China Strategy (2010) and China’s Disruptors (2015).

Education background:
– Ph.D., Civil Engineering; MBA, University of California, Berkeley
– MS; BS, Massachusetts Institute of Technology
– Chinese national; fluent in Mandarin and Cantonese