He is shaping the crypto space by helping blockchain startups craft their strategies & tell compelling stories

German Ramirez

Co-Founder & Chief Relevance Officer, The Relevance House, Zug, Switzerland

Why you should listen

A digital thought leader with over 20 years of international experience, German Ramirez is founder of Relevance House, a full-service blockchain and Initial Coin Offering (ICO) marketing consulting agency for startups. He oversees the building, designing and delivery of relevant brand stories for the most promising blockchain companies.

German is a visiting lecturer at the University of St. Gallen, the ETH Zurich, La Salle and the ESADE Business School. He was also a Senior Executive in Zurich Insurance Group, Schwarzkopf & Henkel Cosmetics where he led integrated marketing campaigns.

German has become a major player in the blockchain realm in Switzerland’s Crypto Valley as an entrepreneur, a subject matter expert, as well as an early contributor to the Digital Finance Compliance Association and the Bitcoin Association Switzerland, two key drivers of the revolutionary technology. He has since then become an international technology disruptor evangelist and a subject matter expert in areas ranging from marketing to branding to blockchain. German’s knowledge, style, as well as his capacity to simplify complex concepts continues to captivate and inspire audiences in Europe, North America and Asia.

Meet German at the Worldwebforum 2020 where he is a Moderator.

About The Relevance House

THE RELEVANCE HOUSE is a full-service blockchain & STO/ICO marketing consulting agency for startups. The focus is to guide blockchain startups in building, designing and delivering a relevant brand and story. Because only relevance has impact.

With a unique set of proprietary and proven methodologies and tools, THE RELEVANCE HOUSE helps clients throughout the full STO/ICO process, by creating and delivering visible, value adding and credible stories that measurably create impact.

THE RELEVANCE HOUSE works along a structured process throughout the three phases of an STO/ICO (Pre-, during and Post-), in its three different units:
• The Distillery, where stories are crafted and strategies are developed
• The Studio, where stories come to life through graphic design and professional writing
• The Delivery, where relevant information and stories are released to the community and an inclusive and engaging dialogue takes place.



Digital, Social Media & Blockchain pioneer and serial entrepreneur with over 20 years of international experience building successful brands and new businesses as well as impactful marketing & communications campaigns.

Worked in leading positions in international companies such as Zurich Insurance Group or Schwarzkopf & Henkel Cosmetics as well as in several successful start-ups.

Author and sought-after speaker at leading universities and international conferences on topics such as digital strategies, social media, blockchain, marketing strategies, digital transformation, entrepreneurship and innovation.