German Ramirez

Co-Founder & Chief Relevance Officer, THE RELEVANCE HOUSE, zurich, switzerland



THE RELEVANCE HOUSE is a full-service blockchain & ICO marketing consulting agency for startups. The focus is to guide blockchain startups in building, designing and delivering a relevant brand and story. Because only relevance has impact.

With a unique set of proprietary and proven methodologies and tools, THE RELEVANCE HOUSE helps clients throughout the full ICO process, by creating and delivering visible, value adding and credible stories that measurably create impact.

THE RELEVANCE HOUSE works along a structured process throughout the three phases of an ICO (Pre-ICO, ICO and Post-ICO), in its three different units:
• The Distillery, where stories are crafted and strategies are developed
• The Studio, where stories come to life through graphic design and professional writing
• The Delivery, where relevant information and stories are released to the community and an inclusive and engaging dialogue takes place.



Digital pioneer and entrepreneur with over 20 years of international experience building successful concepts, brands, new businesses and products as well as integrated marketing & communications campaigns. Worked in leading positions in international companies such as Zurich Insurance Group or Schwarzkopf & Henkel Cosmetics as well as in several successful start-ups.

Author and sought-after speaker at leading universities and international conferences on topics such as digital strategies, social media, blockchain, marketing strategies, digital transformation, entrepreneurship and innovation.