He has transformed Yallo and Lebara into digital mobile powerhouses

Giuseppe Bonina

CEO, Yallo, Zurich, Switzerland

Why you should listen

From Banking to Telecommunications, Giuseppe Bonina has proven his ability to lead high-growth businesses and strategic transformations. Today, he heads Yallo, a value-focused mobile brand and Lebara, a mobile provider for global citizens under the Sunrise flag.

Yallo was introduced in 2005 as the first service provider for low-cost mobile and SMS communication in Switzerland. Under Giuseppe’s leadership, Yallo underwent a total rebrand that featured a fuss-free and fresh approach to marketing mobile. He fortified the brand’s e-commerce and drove Yallo to the top of the list of Connect’s best mobile network in Switzerland in 2018.

Meet Giuseppe at Worldwebforum 2020 where he is a Future of Marketing Track Speaker.

About yallo

yallo is a Swiss mobile communications provider based in Zurich and owned by Sunrise Communications AG. The brand was launched on 15 May 2005 by TDC Switzerland AG as the first service provider for cost-effective mobile and SMS communications in Switzerland.

yallo offers its prepaid and postpaid customers throughout Switzerland 3G and 4G coverage in the Sunrise network. In Connect’s 2018 mobile network test, the latter was named “best mobile network in Switzerland”. Sunrise’s network again scored “outstanding” in the following year. yallo continues to pursue its goal of offering the most attractive prices on the Swiss market. In March 2017 yallo carried out a rebranding.



Sunrise has announced Giuseppe Bonina as its new head of Yallo, Lebara, Ortel and 123mobile (Yol). According to “Finanz und Wirtschaft” (FuW), the change will take effect immediately. At the same time, Bonina will become a member of the management board. Upon request, Sunrise confirms that the Telko has created a new position as Division Head Yol.

According to “finanzen.ch”, Bonina has been employed by Sunrise since 2013. He has over 20 years of professional experience in the telecommunications industry and worked for Orange mobile before joining Lebara in 2007, as can be seen from his Linkedin page.