SideChef is an all-in-one home cooking platform that provides over 11,000 free interactive smart recipes with dynamic recipe guidance featuring hands-free voice commands, step-by-step photos, how-to videos, and built-in timers. Most recently, SideChef offers in-app meal planning, grocery delivery, and smart kitchen connectivity. Founded by CEO Kevin Yu in 2014, the company pioneers the next generation in cooking practices, integrating the latest technology trends with a focus on personalization, inspiration, and connectivity at every step of the meal-making process. The company continues to expand on forward-thinking partnerships from developing smart kitchen software for appliance brands including Electrolux, V-ZUG, LG, and SHARP to working with culinary-focused brands such as AmazonFresh to meet the everyday needs of the modern home cook. SideChef is available for free on iOS and Android devices. The SideChef app has won Google Play Editor’s Pick for ‘Best Apps of 2017, inspiring the creation of over 2.5 million meals/cooking sessions in home kitchens around the world. For more information, visit www.SideChef.com and follow on Facebook, Twitter, Pinterest, and Instagram.

Four years ago, Kevin set out to cook dinner for his girlfriend and had an extraordinary revelation–he didn’t know how to cook! Cookbooks and online recipes expected him to know how to do things like “blanch asparagus” and “mince garlic.” Long lists of cooking steps felt too overwhelming to attempt. And that was his “aha!” moment. Kevin set out to create a new recipe format for the modern home chef.

SideChef’s mission is to allow anyone to cook. The award-winning app is essentially a GPS navigation system for the cooking process, guiding cooks at all levels from start to finish, step-by-step with voice, videos, and photos, as well as connecting to their smart kitchen appliances for precise culinary results. The app features more than 11,000 smart recipes from over 300 recipe partners. SideChef also works with ingredient delivery partners such as AmazonFresh to have ingredients conveniently delivered.

SideChef’s diverse team is made up of members from more than seven different countries. With this diversity, Kevin believes it’s essential to understand the team members’ unique motivations, values, and abilities. He believes this is especially important in food tech where cultural representation gives the company insight into traditions and tastes around the world–something that has ultimately impacted the SideChef product.