Laura Hauser

Head of Product Marketing, Adaptavist, London, UK
she’s a software marketing whiz


About Adaptavist

Established in 2005, Adaptavist helps the world’s most complex enterprises optimise their application lifecycle using Atlassian software.

With clients in over 60 countries, Adaptavist is the leading provider of Atlassian focussed professional services, managed services, training, and Atlassian Apps to more than 75% of the Fortune 500. Adaptavist is an Atlassian Platinum Top Vendor, an Atlassian Platinum Solution Partner for the Enterprise and an authorised Atlassian Training Partner.

Adaptavist is at the bleeding edge of this disruptive transformation, helping drive the future of automation for Atlassian software users for some of the world’s biggest brands. That’s why Adaptavist recently launched its Future of Automation 2019 report which surveyed more than 500 employees in a number of sectors, including technology and financial services to examine current attitudes towards automation as well as the impact it will ultimately have on the future of work.

Adaptavist joins the Deloitte Fast 50

We’re delighted to announce that Adaptavist has been recognised as one of Deloitte’s Fast 50 for 2018 – at the number 5 in the highly competitive list. The company was ranked alongside tech and software-focused companies like Deliveroo, and Bloom & Wild at a ceremony in London last night.

The Deloitte UK Technology Fast 50 programme has been established for over 20 years and exists to celebrate the achievements of the UK’s fastest growing technology companies. Competition is always intense, so it’s a real achievement for us to have been recognised in this way.

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The future of automation in the workplace

Agile is now a recognised practice of iterative small improvement across the business. Think of the possibilities if automation could be applied across other parts of businesses.

From finance to marketing, HR to operations, teams continue to spend much of their working day entrenched in tedious, manual, repetitive tasks. Automation promises to make work suck less by taking care of the mundane and letting people get on with the parts of the job they enjoy the most. It has been hailed as the way enterprises of the future will improve employee satisfaction, boost innovation and productivity, and create competitive advantage.

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Future of Automation Report

Automation is sweeping through every industry, from factories to HR teams, revolutionising how we all work. Here at Adaptavist, we invest a significant amount of time and effort automating our workflows and creating apps to help others automate their manual tasks so they can focus on the bigger picture.

Adaptavist’s Future of Automation report
Our report reveals how organisations can realise the full benefits of automation, based on the findings of a survey asking over 500 modern workers how they currently use automation and the impact they believe it will have on the future of work:

Today’s workload is still highly manual, with more than one third (36%) of employees spending between 2-4 hours a day on manual tasks
One in five are still spending more than half of their day completing manual tasks
92% of employees surveyed are concerned there is a skills deficit in their workplace, which is holding them back from embracing the full power of automation.

Get the report now!



Laura is an innovative thinker with 10+ experience as a customer advocate and marketing leader. Prior to Adaptavist, Laura has had a breadth of experience turning disruptive, complex technology into consumable solutions for the masses.

She has experience in PR, branding and product marketing for fast growing enterprises, early seed startups, and global brands.