Mention the phrase “Swiss Startup”, and Ava, the Internet of Things enabled women’s fertility tracker co-founded by Lea Von Bidder inevitably enters the discussion. In the footsteps of other successful Swiss predecessors of technology transfer, Ava manages to combine state-of-the-art patented technology with consumer goods manufacturing to deliver a health-tech product that reflects the growing tendency for women to pursue their careers for longer prior to having children.
Ava has been a phenomenal success in startup-land, raising US$42.3 million over 3 rounds of fundraising since 2014. The market potential is huge: according to Technavio’s latest report, the global fertility services market is expected to exceed US$21 billion by 2020.
Von Bidder has earned herself a permanent space on the start-up scene and has now set up their US offices in San Francisco, where she resides. She has been interviewed about the difference in mindset between Switzerland and the US, where she has said “The US-scene is extremely dynamic and fast. And the visions are very big. There you have to drop your Swiss restraints.”
Hear more about her journey from Zurich to Silicon Valley at WORLDWEBFORUM 2019.