The award-winning experience design firm she founded had an impressive list of Fortune 500 clients and was eventually acquired by Facebook

Maria Giudice

Founder, Author, Coach, Hot Studio, San Francisco, USA

Why you should listen

Innovator, artist, protagonist, activist, and positive provocateur, Maria has pursued a vision of intelligent, elegant, people-centered design throughout her professional life. Her grasp of the pragmatic, the authentic, and the essential have kept her at the forefront of design and business for over 30 years.

When Facebook acquired Hot Studio, a design agency, founder Maria Guidice felt some sense of validation. For some, design is an after-thought. The acquisition sent a message to companies all over, “Design is strategic. It’s not just execution.”

Her expertise lies in fostering a vision and bringing people together to execute it. She knows how to overcome team silos and lead with influence instead of authority.

Hear Maria speak at WORLDWEBFORUM 2020 about rallying around a shared vision to operate at scale.

Biography

Positive provocateur, Maria has pursued people-centric design throughout her career. She has been at the forefront of design and business for over 30 years, with a focus on user experience.

Under Maria’s leadership, Hot Studio, the award-winning experience design firm she founded in 1997, grew into a full-service creative agency with an impressive list of Fortune 500 clients. In 2013, Facebook acquired the talent behind Hot Studio, where Maria worked as a Director of Product Design. From 2015 to 2017, Maria led a global team of designers as Autodesk’s first VP of Experience Design.

Notable awards and recognition for Hot Studio include a nomination for the National Design Award. In 2012 Maria was recognized as an AIGA Design Fellow for making significant contributions in the design community and by raising the standards of excellence in practice.

Maria’s third book, Rise of the DEO: Leadership by Design, is available in several languages. She has spoken at conferences all over the world. Maria serves on several Boards and is a trustee at California College of the Arts.

Today, Maria is a Leadership Coach and consults with individuals and organizations who wish to grow their design practices.