PROF. DR. PATRICIA DEFLORIN

PROFESSOR OF INNOVATION MANAGEMENT, SWISS INSTITUTE FOR ENTREPRENEURSHIP SIFE, UNIVERSITY OF APPLIED SCIENCES, CHUR
RESEARCHING HOW BUSINESS WILL WORK

Keynote

Day 2, IOT, 16:15 - 16:30

WHAT IS YOUR BUSINESS MODEL?

WHICH BUSINESS MODELS ARE KNOWN IN MARKETS?

WHAT IS THE MOTIVATION BEHIND CREATING NEW SERVICES?

WHICH CHALLENGES DO TRADITIONAL COMPANIES FACE WHILE IMPLEMENTING NEW BUSINESS MODELS?

HOW DO I CHOOSE APPROPRIATE BUSINESS MODEL?

FACTS

RESEARCH

Research Project with Trumpf, United Grinding Group and Schöttli AG in order to develop an Industry 4.0 roadmap (2016-2017.

UNIVERSITY

Researcher and lecturer at the University of Applied Sciences HTW Chur und University of Zurich, Switzerland and post-doctoral researcher at the Ohio State University.

MEMBERSHIPS

Member of the Scientific Committee of the European Operations Management Association

COMMITEES

Reviewer “Arbeitsgruppe Einstieg in Industrie 4.0” von Industrie 2025

BIOGRAPHY

Patricia completed her Master Degree at the University of St.Gallen and started her career at Siemens Switzerland Ltd. To get a more in-depth understanding of industrial companies and their challenges, she joined the Institute of Technology Management of the University of St.Gallen and earned her doctoral degree with suma-cum-laude in 2007. Funded from the Swiss National Science Foundation, she spend a year as post-doctoral researcher at the Ohio State University. Afterwards, she joined the University of Zurich as senior researcher.

In 2015, she received her Habilitation and Venia Legendi from the University of Zurich. Currently, she is a lecturer and researcher at the University of Applied Sciences HTW Chur.

Her work is characterized through close collaboration with industrial companies such as Trumpf, Bühler, Geberit, Lindt&Sprüngli or Emmi. Based on the research projects, Patricia has gained a profound understanding of digital business models and the opportunities for industrial companies. She and her research team focus on how technological opportunities and market trends influence value networks and eco-systems. In addition, she analyses which business model changes lead to successful competition in the information age.