In 2018, Pinterest nears US$1 billion in ad sales by effectively merging visual, social and search ads into one digital platform. From it’s platform, users pin their “lust-lists” and inspirations for shopping and experiences to a virtual scrapbook. Imagine, what if they pinned and shared your products? Consumers are creating catalogue content for you and it would allow you instant access to a captive audience who are in the mood to shop.
With investor and market confidence and a market cap valuation at US$12.3 billion, it is clear, why Pinterest is the new power tool to leverage for emerging and established retailers alike. Scott Coleman is responsible for the tech-unicorn’s international expansion and says “At Pinterest, we’re solving a meaningful global challenge — how do you help people discover things? It all boils down to being able to deliver localized and personalized user experiences. ”
Hear him share his experiences of balancing global and local at WORLDWEBFORUM 2019.
Scott Coleman is Head of International at Pinterest. Based in San Francisco, he is responsiblefor growing the Pinterest audience worldwide and oversees global product strategy, productoperations, localization, marketing, and content partnerships
Pinterest was founded in 2010.
It operates a software system designed to discover informations, mainly utilizing images and on a shorter scale, GIF’s and videos. It has a dataset of more than 100B ideas.
Millions of people around the world find recipes, parenting hacks, style inspiration and other ideas to try. Pinterest is the world’s catalog of ideas.
Pinterest is currently valued at more than $11 billion as it raised $367 million.
The number of monthly active Pinterest Users is 150 million.
Pinterest is one of the top 5 brands in America according to www.prophet.com.
Led new business development team at Google to launch 15 products in over 50 countries, impacting over half a billion people.
Scott is the Head of International at Pinterest. Based in San Francisco, he is responsible forgrowing the Pinterest audience worldwide and leads the operational teams in Pinterest’s sixglobal offices.
His leadership oversees global product strategy, product operations, localization, marketing, and content partnerships.
Prior to Pinterest, Scott spent over a decade at Google. He was responsible for new business development and product partnerships. He developed partnerships across the Pacific Rim for Elections and Crisis Response, built a fiber network business in Africa, and led a variety of newproduct launches such as Google Earth Engine.
He helped establish Google in Latin America as a member of the launch team for Brazil and Spanish Speaking Latin America. He also developed customer support and sales teams in India and the United States to grow AdSense into a multibillion dollar business.
Scott has his masters in business administration from the Wharton School at the University of Pennsylvania. He graduated Phi Beta Kappa from the University of California at Berkeley with a double major in Political Economy and Spanish & Portuguese. He sits on the board of several companies and environmental nonprofits.