Terry von Bibra

General Manager Europe, Alibaba Group
Alibaba Group Logo Kopie


Day 1, MAIN STAGE, 12:55 - 13:10


Alibaba Group

Alibaba is the world’s largest and most valuable retailer since April 2016, after it surpassed Walmart with operations in over 200 countries, as well as one of the largest Internet companies.

As of August 2017, Alibaba has over 529 million monthly active mobile users across its platforms.

The number of active consumers on the Alibaba platforms is 488 million per year.

track record of driving product

He has a strong track record of driving product and technical innovation, simplifying the client experience, building innovative eco-systems and enhancing the performance of complex infrastructure and processes.

Responsible for helping businesses and consumers

Terry von Bibra is responsible for helping businesses and consumers across key European markets access the Alibaba ecosystem and brings a wealth of experience in global omnichannel retail, e-commerce and marketing to the role.


Mr. Terry Von Bibra has been General Manager of Germany at Alibaba Group Holding Limited since December 1, 2015.

Mr. Von Bibra has a wealth of experience in the global omnichannel and e-commerce retail sector. Prior to Alibaba, he served as Chief Retail Officer Omnichannel for German department store chain Karstadt.

He played a pivotal role in establishing Amazon in Europe where he led online marketing and business development.

He has also held multiple roles within Yahoo!, including Managing Director of Yahoo! Germany, Vice President of Central Europe and Vice President Marketplaces for Yahoo! EMEA.

Terry holds a bachelor’s degree in Germanic languages and literature from the University of California at Santa Barbara, a fine arts degree in advertising photography from the Art Center College of Design, and an MBA/MBI from the Rotterdam School of Management.