Why you should listen
Ulrike Deetjen is a computer scientist and an Associate Partner at McKinsey Digital, where she leads digital transformations of clients in insurance and health insurance. She runs simultaneous projects and combines a wide variety of skills: digital consulting, analytics expertise, design, software architecture and agile coaching.
Ulrike is also a researcher at the Oxford Internet Institute, Oxford University. She has worked extensively on questions around online health services and health outcomes. Recently, she researched the benefits and success factors of e-prescriptions across several European countries, authored the OECD report titled Big Data for Advancing Dementia Research, and applied spatial microsimulation and machine-learning approaches to understand Internet-based health outcomes and health communication online.
At McKinsey & Company, Ulrike has developed an ecosystem strategy for a known European insurer, setup a digital program in the German insurance industry and a national health insurance in the Middle East. She has also designed a care management program and developed data quality management for a German statutory health insurance. She has also spearheaded the lean IT transformation at a global pharmaceutical company.
Meet Ulrike at Worldwebforum 2020 where she is a Digital Health Track Moderator.
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Ulrike joined the Oxford Internet Institute in 2010 as a master’s student. In her MSc thesis entitled “Patient trust in Internet-based health records: an analysis across operator types and levels of patient involvement in Germany” she researched different factors influencing trust in health records online. The dissertation was awarded the 2011 OII MSc Thesis Prize and has been published in the peer-reviewed journal Policy & Internet.
Her doctoral thesis was about how Internet use affects health outcomes, i.e. how looking up health information or getting social support online influences how often people go to see a doctor, and their health perception in general. For this research, Ulrike employed a mixed methods approach using spatial microsimulation modelling and interviews in England. She was supervised jointly by Professor Rebecca Eynon and Professor John Powell, funded by the Clarendon Fund, the Economic and Social Research Council (ESRC) and a Balliol College Dervorguilla scholarship.
Besides her doctoral thesis, Ulrike is the co-founder of Connected Life, a multi-disciplinary conference for emerging Internet research initiated in 2014, and worked as Teaching Assistant for the MSc course Advanced Quantitative Analysis. She was also a Researcher on the Oxford Internet Surveys (OxIS) project as well as the OECD-commissioned project “Big Data for Advancing Dementia Research“, whose findings were presented to the health ministers of WHO member states at the First WHO Ministerial Conference on Global Action Against Dementia in Geneva in March 2015. More recently she led the project “European E-Prescriptions: Benefits and Models for Expansion” at the Cyber Studies Programme at the Department of Politics and International Relations, funded with a grant from the European Social Fund and the Estonian government.
Before joining the OII, Ulrike received a Bachelor of Science from European University Viadrina in Frankfurt/Oder (Germany) and a Licentiate degree from the Catholic University of Córdoba (Argentina). Since 2009 she has been working as a business technology consultant at McKinsey & Company, where she advises healthcare organisations around the globe primarily on questions of business intelligence and data management.