WILHELM OEHL

PARTNER AND CXO

“Inventor of the Apple Store Concept”

INVENTOR OF THE APPLE STORE CONCEPT

ACCOMPLISHMENTS

EIGHT INC. THE DESIGN STUDIO STEVE JOBS APPROACHED

Eight Inc was the design studio Steve Jobs approached with the challenge to create a new concept of how we shop. Wilhelm Oehl led the team behind it. A seasoned designer, Oehl has worked with dozens of high-end clients, working on the store designs from Nike to Nokia.

EIGHT INC.

Eight Inc. designs meaningful human experiences. Experiences with emotion and purpose that change the way people think, feel and do. We are 200+ strategic designers and business creatives connected across 12 studios, 7 time zones and 3 continents. We believe people are far more interesting and complex than the narrow roles like ‘users’ or ‘consumers’. We think beyond purely ‘digital’ or ‘physical’, reality is more fluid and interconnected. Our inter-disciplinary teams create holistic experiences that become more than the sum of their parts. This approach has generated extraordinary value for clients like Apple, Citibank, Virgin Atlantic, Tesla, Shimano and more.

BIOGRAPHY

Wilhelm attended the Art Center (Europe) in La Tour-de-Peilz, Switzerland before transferring to the Art Center College of Design in Pasadena, California where he graduated in Industrial Design with honors in 1994.

In 1995, Wilhelm joined Eight Inc. and became a partner in 1998.

In the global role as Chief Experience Officer he is in charge of a wide range of projects focusing on the creation and execution of human-centric experiences for notable clients, such as Apple, Citi, Coach, Dolby, GAP, Nike and Virgin.

Wilhelm excels at listening to clients needs, helping to define the challenges, identifying the opportunities and providing relevant strategic guidance while keeping the focus on the end user.

His contributions delivered award winning work across disciplines, categories and continents and are published in Asia, Europe, and the United States. He is involved with various design institutions and participates in speaking engagements at international design forums and events.

Wilhelm is a member of the accession committee for Media Arts at the San Francisco Museum of Modern Art https://www.sfmoma.org and is on the board of the Grabhorn Institute http://www.arionpress.com/grabhorn.htm in San Francisco.