Stanford professor of Strategy and author of 39 published research papers, William Barnett is an expert in what makes people and organizations competitive. In an abstract of a paper, he quotes Lewis Carroll’s “Through the Looking Glass” in which the Red Queen, having just led a chase with Alice in which neither seems to have moved from the spot where they began, explains to the perplexed girl: “It takes all the running you can do, to keep in the same place.”
By studying the strategies and behaviors of fierce international competitors, such as Taobao vs. Ebay China, Barnett shows the drivers and distinguishers of competitiveness that firms engage in order to stay on top of their game. His latest research examines entrepreneurship – namely, how to spot authentic entrepreneurs versus those that are posing as part of the trend.
Hear him explain the differences at WORLDWEBFORUM 2019.