Future of Marketing

Marketing has undergone a revolution. Driven by new technologies marketers can create cheaper, quicker and more measurable campaigns.

This track, brought to you in in association with the Financial Times will explore two of the trends that are shaping the new marketing landscape – the dominance of short-term investment and branded content.

Corporate short-termism

Long-term brand building

What is marketing effectiveness?

The role and rules of branded content

TRACK CHAIR

GET TO KNOW OUR DIGITAL MARKETING EXCELLENCE

David Buttle

Global Marketing Director, Commercial

The Financial Times is one of the world’s leading business news organisations, recognised internationally for its authority, integrity and accuracy.

I am delighted that the FT is bringing you the Future of Marketing track at this year’s WORLDWEBFORUM.

Our first panel will explore whether investing in brands remains important for businesses in a world dominated by performance marketing. In my view, brands should be viewed as balance-sheet assets which drive revenue over the long-term; let’s see if this impressive panel agree with me!

Next up with Gemma Hitchens, the FT’s content director, who will be sharing our latest research on what makes great branded content, together with some of the common pitfalls to be avoided. This presentation will be interactive, so please come armed with your questions.

Speakers

David Allemann

Co-Founder, On AG, zurich, switzerland
 

Gemma Hitchens

Content Director, Financial Times, London, UK
 

LENNART HINTZ

CEO, MEDIACOM, ZURICH, SWITZERLAND
 

DENNIS LÜCK

CHIEF CREATIVE OFFICER, JUNG VON MATT / LIMMAT, ZURICH, SWITZERLAND
 

NIKKI MENDONCA

GLOBAL PRESIDENT, ACCENTURE INTERACTIVE OPERATIONS, NEW YORK, USA
 

TBA

TBA

SCHEDULE 2019

DAY 1

Thursday, Jan 17, 2019

15:05
15:15
15:25
15:35
15:45
15:55
Future of Marketing
Future of Marketing
OPENING
15:05 - 15:10
DAVID BUTTLE, GLOBAL MARKETING DIRECTOR, COMMERCIAL, FINANCIAL TIMES

DAVID BUTTLE, GLOBAL MARKETING DIRECTOR, COMMERCIAL, FINANCIAL TIMES

PANEL DISCUSSION: "THE BRAND OPPORTUNITY: FUELING GROWTH BY THINKING LONG-TERM"
15:10 - 15:50
DAVID ALLEMANN, CO-FOUNDER, ON RUNNING DENNIS LUECK, CREATIVE DIRECTOR, JUNG VON MATT LENNART HINTZ, CEO, MEDIACOM SWITZERLAND DAVID BUTTLE, GLOBAL MARKETING DIRECTOR, COMMERCIAL, FINANCIAL TIMES NIKKI MENDONCA, GLOBAL PRESIDENT, ACCENTURE INTERACTIVE OPERATIONS

DAVID ALLEMANN, CO-FOUNDER, ON RUNNING DENNIS LUECK, CREATIVE DIRECTOR, JUNG VON MATT LENNART HINTZ, CEO, MEDIACOM SWITZERLAND DAVID BUTTLE, GLOBAL MARKETING DIRECTOR, COMMERCIAL, FINANCIAL TIMES NIKKI MENDONCA, GLOBAL PRESIDENT, ACCENTURE INTERACTIVE OPERATIONS

BREAK

16:10
16:20
16:30
16:40
16:50
17:00
Future of Marketing
Future of Marketing

DAY 2

Friday, Jan 18, 2019

08:00
08:10
08:20
08:30
08:40
08:50
Future of Marketing
Future of Marketing

BREAK

10:20
10:30
10:40
10:50
11:00
11:10
11:20
Future of Marketing
Future of Marketing

ZURICH, JANUARY 17-18, 2019

7TH ANNUAL MEETING

BUY TICKET

Track Chair