Tourism is undergoing a major shake-up. Innovative business models are causing processes, value-added chains and ultimately also customer needs to change at a breakneck pace.
Taking the lead in the last decade was Silicon Valley – for example, with distribution or rating platforms, or in the sphere of shared economy. Disruptive strategies are manifesting themselves in the travel industry, above all in China or Southeast Asia.
Integrated platforms accompany customers in a seamless and integrated way from the booking stage right through to the travel experience itself. This vertical provides an insight into these developments, taken from first hand and from the principal lateral thinkers.
Disruptive business models – Digitalization facilitates completely new approaches in tourism value-added. Who are the winners and who are the losers? Where do the opportunities and risks lie?
New customer experiences – Digitalization creates a sense of closeness and immediacy in the customer experience. Who are these new “companions”? What images are changing?
Hyper-markets and hyper-locality – Globally active platforms suggest contact with the local corner shop. Suggestion or reality? Are niche and mass markets merging?
“People love to travel; they travel to experience things. That is and will remain the case for years to come. However, the travel experience is changing at a dramatic rate. Here, WORLDWEBFORUM/Tourism provides the necessary impetus for those people who shape the tourist industry. ”
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