C-level executives know that clinging to their legacy business can undermine their company’s future health.

How leading companies invest and innovate to harness the power of disruption.

CEOs are becoming more proactive in tackling the disruptive forces that are changing their industry. But many still struggle to pivot their organizations to new opportunities decisively or sustainably. Some companies remain overly focused on their core business such that they are unable to pursue new opportunities.

Others neglect their core business in a dash to the New, leaving them on thin ice or short of the investment capacity they need. Finding the right balance between these extremes takes more than skill. It takes courage. Courage to radically shake up legacy businesses, divesting some parts while revitalizing others. Courage to scale new investments at the right pace and scale so that they neither miss the moment, nor overreach themselves. Those who succeed tend to lay the groundwork in advance.

Track Chair and Host

Marco Huwiler

Marco Huwiler, Country Managing Director Accenture Switzerland

Marco Huwiler is Country Managing Director at Accenture in Switzerland since January 1st 2020. In this position, he leads Accenture’s business and operations in the Swiss market and is responsible for the further development of sustainable market strategies as well as the expansion of business activities.

Marco Huwiler joined Accenture in 2001 and most recently headed the Financial Services division in Switzerland managing and developing its insurance, banking and capital markets capabilities. Huwiler has almost 20 years consulting experience focussing on large-scale business transformation projects, digitization programs and innovation initiatives for national and international clients in the Financial Services industry.

Marco Huwiler studied economics at the University of Freiburg and graduated with an MBA.

Sessions

Session 1

Invest

Situation: Swiss industries experience higher levels of disruption (than global average). At the same time, Swiss firms operate in an environment characterized by 1) weak global growth, 2) weak growth of the Swiss economy, and 3) high level of uncertainty/risks due to critical global developments (e.g., US-China relationship, Brexit).

Complication: In light of the aforementioned challenges, even top performing Swiss firms face margins under pressure, suggesting that all companies face an imperative need to carefully allocate their investments to compete. However it is not immediately evident which investment strategy can lead to the path of success.

Question: So how can Swiss companies invest wisely to better prepare for the future? As different companies have followed different ways of succeeding, what becomes critical to understand is whether one investment strategy emerges as most dominant across the majority of top performers, as well as whether there are common components underlying different successful strategies.

Session 2

Innovate

Situation: Swiss industries experience higher levels of disruption (than global average). At the same time, Swiss firms operate in an environment characterized by 1) weak global growth, 2) weak growth of the Swiss economy, and 3) high level of uncertainty/risks due to critical global developments (e.g., US-China relationship, Brexit).

Complication: In light of the aforementioned challenges, even top performing Swiss firms face margins under pressure, suggesting that all companies face an imperative need to carefully allocate their investments to compete. However it is not immediately evident which investment strategy can lead to the path of success.

Question: So how can Swiss companies invest wisely to better prepare for the future? As different companies have followed different ways of succeeding, what becomes critical to understand is whether one investment strategy emerges as most dominant across the majority of top performers, as well as whether there are common components underlying different successful strategies.

Track Speakers

Emmanuel Viale

Managing Director, Accenture Technology Labs-Europe, Sophia Antipolis, France

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Track Chair and Host